HAS Hospitality


HAS Hospitality is committed to establishing itself as the most preffered services provider in the Hospitality Sector. The division achieves this by offering customized Hospitality Centers of Excellence to each of its partners through for sight, integrity, innovation and Heighest quality of Service.


Set up in 2004, with the aim of providing hospitality services, the Division has gained substantial industry expertise in the operation field, sales, marketing, revenue management, finance and Human Resources to successfully manage a number of Hotels and Hotel Apartments across Dubai.

With over 700 units under its Management, HAS Hospitality will add over 400units in 2014. The division engages a dedicated team of professionals with skill-sets acquired domestically and internationally to provide a full spectrum of Hospitality Services to the Owner.

The division engages a dedicated team of professionals with skills-sets acquired both domestically and internationally to provide a full spectrum of Hospitality Services to the Owner, that can be categorized as follows:

Interior Design Consultancy Services: Consultancy on Space-planning and interior finishes during the project development stage.

Third Party Sourcing: Identify and establish specific suppliers/contracts for various functions of Hotel Maintenance and Management.

Branding & Corporate Identity: Assistance with Hotel name Identification and logo creation which is the basis of building a Corporate Identity for the Hotel or Hotel Apartment.

Staffing and Recruitment planning: Sourcing and identifying relevant candidates for respective roles, based on the needs of specific Property.

Training: Induction and training of staff and ensuring that the highest quality standards of Hotel Management and Maintenance are adhered to.

Pre & Post Launch activity: Planning and Execution of the Soft-Launch activities and thereafter the smooth Management of the Hotel, post opening.

Sales & Marketing: Strategic Planning of Marketing activities that include a 360 degree approach to communicate to the relevant target market through Advertising, PR, Events, Promotions, Road Show, Exhibitions, Internet Marketing and so forth.

“The dynamic Hospitality industry is very customer-centric by nature and with a strong focus on service and satisfaction. As the Industry evolves there is an ongoing struggle to raise the bar with every new entrant, but with our strength is Marketing, Management and Operations we continue to focus on delivering the best possible experience to our guests. This unending focus around our guests remains and always will be the cornerstone of the Hospitality Group operations.” Quoted Rochelle Lobo, GM HAS Hospitality. 


Aside from the Hotel Management aspect, the Division has also developed substantial expertise in identifying, planning and executing other revenue generating avenues and services to support the respective Hotel or Hotel Apartment properties. Restaurant Management, Outdoor Catering, Event Management and SPA Consultancy contribute to improving the performance of a Hotel property.

Restaurant Management: Identifying, designing and setting up of the Restaurant chain that caters to in-house services, dine-in, banquet as well as outdoor catering services.

Banquet Halls: Setting up and management of Banquet Halls with the Hotel premises that provide the perfect setting for events like Birthday Parties, Family get-togethers, Corporate Conferences and Training Programs.

SPA: Provide SPA consulting services and turn-key SPA solutions, Management for Hotel and Hotel Apartment properties.